1. Introduction
This Privacy Policy ("Policy") describes how pk966 ("pk966", "the Platform", "we", "us", "our") collects, processes, stores, shares and protects personal data relating to users ("you", "your", "User") of the pk966 website, mobile interface and associated services (collectively, the "Service").
pk966 is an English-language online sports betting and casino information platform designed for Pakistani users and users in other eligible jurisdictions. We are committed to handling your personal data with transparency, integrity and in accordance with applicable data protection legislation.
By registering an account on pk966, accessing the platform or using any part of the Service, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you must not access or use the Service.
2. Definitions
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
| Term | Meaning |
|---|---|
| Personal Data | Any information that identifies or can reasonably identify a natural person, directly or indirectly — including name, email address, date of birth, CNIC number, IP address and device identifiers. |
| Processing | Any operation performed on personal data, including collection, recording, storage, use, disclosure, erasure and destruction, whether by automated or manual means. |
| Data Controller | The entity that determines the purposes and means of processing personal data — in this context, pk966 and its operating entity. |
| Data Processor | A third party that processes personal data on behalf of pk966 under a contractual data processing agreement — such as payment processors or identity verification providers. |
| Consent | A freely given, specific, informed and unambiguous indication of the User's agreement to the processing of their personal data for a stated purpose. |
| Cookie | A small data file placed on a User's device by a website for purposes including session management, analytics and personalisation. |
| KYC | Know Your Customer — the identity and document verification process required under compliance and anti-money-laundering obligations. |
3. Data Controller
pk966 acts as the Data Controller in respect of the personal data collected and processed through the Service. As Data Controller, pk966 is responsible for ensuring that personal data is processed in accordance with applicable data protection law and the principles set out in this Privacy Policy.
Where pk966 engages third-party service providers to process personal data on its behalf — for example, payment processing partners, identity verification services or cloud infrastructure providers — those providers act as Data Processors and are bound by contractual obligations that restrict their use of your personal data to the purposes for which it was shared.
For all data-related queries, requests or complaints, you may contact the pk966 Data Protection team via the support channels identified in Section 16 of this Policy.
4. Data We Collect
pk966 collects personal data from you in the following categories and circumstances:
4.1 Registration Data
When you create an Account on pk966, we collect the following information as part of the registration process:
- Full legal name;
- Date of birth (for age verification);
- Residential address, including city and postal code;
- Email address;
- Mobile phone number;
- Username and encrypted password.
4.2 KYC and Identity Verification Data
As part of our KYC obligations, we may collect and verify the following documentation:
- Government-issued photo identification — such as a Pakistani CNIC, passport or national identity document;
- Proof of residential address — such as a utility bill or bank statement issued within the past 90 days;
- Proof of payment method ownership — such as account screenshots from Easypaisa or JazzCash, or bank statements from HBL, UBL, Meezan Bank, Bank Alfalah or other verified payment sources. These references are used for identity-matching purposes only and do not imply any endorsement by those institutions;
- Source of funds documentation where required for anti-money-laundering compliance.
4.3 Financial Transaction Data
We collect records of all financial transactions conducted through your Account, including deposit amounts, withdrawal requests, betting activity, bonus usage and account balance history. This data is retained for regulatory, audit and anti-fraud purposes.
4.4 Technical and Device Data
When you access the pk966 platform, we automatically collect certain technical data, including:
- IP address and approximate geographic location;
- Device type, operating system and browser version;
- Session timestamps and duration;
- Pages visited, features accessed and click-path data;
- Referring URL and exit page.
4.5 Communications Data
When you contact our customer support team via Live Chat, Help Center or email, we retain records of those communications — including the content of messages, support ticket history and resolution notes — for quality assurance, dispute resolution and training purposes.
4.6 Responsible Gambling Data
Where you use responsible gambling tools — including setting deposit limits, requesting cool-off periods or activating self-exclusion — we record those preferences and restrictions. This data is used solely to enforce the protections you have requested and to fulfil our responsible gambling obligations.
5. Legal Basis for Processing
pk966 processes personal data only where a valid legal basis exists. The applicable bases for our processing activities are set out below:
| Processing Activity | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract — processing necessary to create and maintain your Account in accordance with our Terms and Conditions. |
| KYC and identity verification | Legal obligation — required under anti-money-laundering, counter-terrorism financing and responsible gambling compliance obligations. |
| Payment processing and transaction records | Performance of a contract; legal obligation for financial record-keeping. |
| Fraud prevention and security monitoring | Legitimate interests — protecting the platform, its users and financial integrity from fraudulent activity. |
| Responsible gambling tools and restrictions | Legal obligation; performance of a contract; user consent where applicable. |
| Marketing communications | Consent — you will only receive promotional communications where you have opted in. You may withdraw consent at any time. |
| Platform analytics and performance | Legitimate interests — improving the user experience and operational efficiency of the Service. |
6. How We Use Your Data
pk966 uses your personal data for the following specific purposes:
- Account creation and management: To register, verify and maintain your pk966 Account, process login authentication and manage Account Settings;
- Service delivery: To provide you with access to sports betting markets, live casino games, slots, table games and all other platform features;
- Payment processing: To facilitate deposits and withdrawals, verify payment method ownership and maintain accurate financial records in PKR;
- KYC and compliance: To verify your identity, age and source of funds in accordance with anti-money-laundering and responsible gambling obligations;
- Fraud prevention and security: To detect, investigate and prevent fraudulent, suspicious or prohibited activity on the platform;
- Customer support: To respond to your queries, resolve complaints and improve support quality;
- Responsible gambling enforcement: To implement and monitor deposit limits, session limits, cool-off periods and self-exclusion requests;
- Platform analytics: To understand user behaviour, improve platform performance, optimise content delivery and enhance the mobile experience for users in Pakistan;
- Personalisation: To present you with relevant content, game recommendations and promotions based on your usage history, where you have not opted out of such personalisation;
- Marketing communications: To send you promotional offers, bonus notifications and platform updates where you have provided explicit consent.
7. Cookies & Tracking Technologies
pk966 uses cookies and similar tracking technologies — including web beacons, pixel tags and local storage — to enhance platform functionality, analyse usage patterns and support the delivery of a personalised experience.
7.1 Types of Cookies Used
| Cookie Type | Purpose |
|---|---|
| Essential Cookies | Required for basic platform functionality — including session management, login persistence and security. These cannot be disabled without impairing the Service. |
| Analytics Cookies | Used to collect aggregated data on platform usage, page views and user journeys to help us improve the Service. Data is anonymised where possible. |
| Preference Cookies | Store user preferences such as language settings, display options and responsible gambling tool configurations. |
| Marketing Cookies | Used to track conversion events and deliver relevant promotional content where user consent has been obtained. You may opt out via Account Settings. |
7.2 Managing Cookie Preferences
You can manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the pk966 platform. For specific guidance on managing cookies in your browser, refer to the support documentation for your browser of choice (Chrome, Firefox, Safari or others).
8. Data Sharing & Disclosure
pk966 may share your personal data with the following categories of recipients, strictly for the purposes described in this Policy:
8.1 Service Providers and Data Processors
- Payment processors: To facilitate deposit and withdrawal transactions. Payment service providers receive only the data necessary to process your transactions and are contractually prohibited from using your data for any other purpose;
- Identity verification providers: To perform KYC document checks and age verification;
- Cloud and infrastructure providers: For secure data hosting, storage and platform delivery;
- Customer support tools: To manage support tickets and live chat interactions;
- Analytics platforms: To process anonymised usage data for platform improvement.
8.2 Legal and Regulatory Disclosure
pk966 may disclose your personal data to law enforcement agencies, regulatory authorities or courts of competent jurisdiction where required to do so by applicable law, court order or lawful authority request. We will use reasonable efforts to notify you of such disclosure where legally permitted to do so.
8.3 Corporate Transactions
In the event of a merger, acquisition, restructure or sale of all or part of pk966's business assets, your personal data may be transferred to the acquiring entity as part of that transaction, subject to the same Privacy Policy protections described herein or equivalent protections.
8.4 Payment Method Context
References to payment methods familiar to Pakistani users — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah and similar — are made for identification and contextual purposes only. None of these institutions is a data-sharing partner of pk966, and none endorses or is affiliated with pk966 or any gambling activity. Data shared with payment processors is limited to transaction data required for processing only.
9. Your Rights
Subject to applicable data protection law, you hold the following rights in relation to your personal data held by pk966. You may exercise any of these rights by contacting our support team as described in Section 16:
Request a copy of the personal data we hold about you, including confirmation of what categories of data are processed and for what purposes.
Request correction of inaccurate or incomplete personal data held in your Account. Certain data may require KYC re-verification before amendment.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to overriding legal retention obligations.
Request that we restrict processing of your data in certain circumstances — for example, while the accuracy of data is being disputed.
Receive a copy of your personal data in a structured, machine-readable format where processing is based on consent or contract performance.
Object to processing based on legitimate interests, including direct marketing. Where marketing is involved, we will action your objection without requiring justification.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred prior to withdrawal.
Lodge a complaint with the relevant supervisory authority if you believe your data has been processed unlawfully. Please contact us first so we may address your concern directly.
pk966 will respond to all rights requests within a reasonable timeframe — typically 30 days from receipt of your request and any required identity verification. We reserve the right to extend this period where requests are complex or numerous, in which case we will notify you of the delay.
10. Data Retention
pk966 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following retention schedule provides general guidance:
| Data Category | Retention Period |
|---|---|
| Account registration data | For the duration of account activity, plus a minimum of 5 years following account closure, or longer where required by applicable AML or regulatory obligations. |
| KYC and identity documents | Minimum 5 years from the date of verification or account closure, whichever is later, in accordance with AML record-keeping requirements. |
| Financial transaction records | Minimum 5–7 years from transaction date, as required under applicable financial record-keeping obligations. |
| Communications and support records | Up to 3 years from the date of the final interaction, subject to any ongoing dispute resolution requirements. |
| Technical and device data | Up to 13 months from collection, subject to anonymisation for analytical purposes. |
| Responsible gambling records | For the duration of any active restriction, plus a minimum of 5 years following expiry, to prevent circumvention of self-exclusion or other protections. |
On expiry of the applicable retention period, personal data is securely deleted or anonymised. Requests for early deletion are subject to the overriding legal retention obligations described above.
11. Security Measures
pk966 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include, but are not limited to:
- SSL/TLS encryption for all data transmitted between your device and pk966 servers;
- Encryption of sensitive stored data, including passwords and financial information;
- Access controls and role-based permissions restricting internal access to personal data to authorised personnel only;
- Regular security assessments and vulnerability testing of platform infrastructure;
- Incident response procedures for detection, investigation and notification of data breaches;
- Staff training on data protection obligations and secure data handling practices.
While pk966 takes all reasonable steps to protect your personal data, no internet transmission or electronic storage system can be guaranteed as completely secure. We encourage you to use a strong, unique password for your Account and to enable any available two-factor authentication features.
12. International Data Transfers
pk966 operates as an international platform. As a result, your personal data may be transferred to, stored in or processed in countries outside Pakistan. These transfers may occur where our service providers — including cloud infrastructure providers, payment processors and identity verification services — operate data centres or processing facilities in other jurisdictions.
Where personal data is transferred internationally, pk966 takes appropriate steps to ensure that such transfers are made in accordance with applicable data protection requirements and that equivalent levels of protection apply. This may include the use of contractual clauses, data processing agreements or recognised cross-border data transfer mechanisms.
By using the pk966 Service, you acknowledge and consent to the transfer of your personal data to jurisdictions outside Pakistan for the purposes described in this Policy.
13. Minors & Age Verification
pk966 does not knowingly collect personal data from minors. Where we become aware that a minor has registered an Account or provided personal data, we will immediately suspend the Account, delete the associated personal data and take appropriate action in accordance with applicable law.
If you are a parent or guardian and believe that a minor has registered an Account on pk966 using false age information, please contact our support team immediately. We will treat all such reports as a priority.
pk966 implements age verification as a mandatory step in the KYC process. All users are required to provide documentary proof of age before account approval is finalised.
14. Pakistan Data Context
pk966 is an English-language platform specifically designed for Pakistani users and users in other eligible jurisdictions. We collect and process personal data relating to users based in Pakistani cities including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar, among others.
Pakistan does not currently have a comprehensive personal data protection law equivalent to the European GDPR in force, though legislative developments in this area are ongoing. pk966 applies international data protection standards to the processing of all user data, including data relating to Pakistani users, regardless of applicable local requirements.
pk966 does not share personal data of Pakistani users with the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan or any Pakistani provincial authority, except where legally compelled to do so by a lawful authority request.
15. Policy Updates
pk966 reserves the right to update, amend or replace any part of this Privacy Policy at any time to reflect changes in our data practices, legal obligations or platform services. When material changes are made, we will use reasonable efforts to notify registered users — for example, via an in-platform notification or email — prior to the changes taking effect.
The most current version of this Privacy Policy will always be accessible at this URL, with the "Last Updated" date revised accordingly. Your continued use of the pk966 Service after the effective date of any updated Policy constitutes your acceptance of the revised terms. If you do not accept any change, you must discontinue use of the Service and contact our support team to request account closure.
We encourage you to review this Privacy Policy periodically, particularly if you have concerns about how your personal data is being processed.
16. Contact Us
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or wish to make a complaint regarding the processing of your personal data, please contact the pk966 Data Protection team through the following channels:
- Live Chat: Available 24 hours a day, 7 days a week via the in-platform Live Chat feature. This is the fastest channel for urgent data security matters.
- Help Center: Our Help Center contains a dedicated data privacy section with guidance on exercising your rights and submitting a data subject request.
- Email (plain text — not a clickable link): [email protected]
All data-related enquiries will be acknowledged within 5 business days. Where a formal data subject request has been submitted, pk966 will respond within 30 days, or notify you of any extension where the request is complex or voluminous.
Support is available primarily in English. Urdu-language support assistance is under active development for users who prefer to communicate in Urdu.